What I do

Empathy

Discovering the problem to be solved by observing and interviewing the users

Ideation

After defining the problem, brainstorming all ideas possible including the wild ones

Workflow/IA

Whiteboarding the workflow and creating Information Architecture to layout the skeleton

UX/UI Design

Creating detailed wireframes, interaction specifications and clickable prototypes

Visual Design

Designing aesthetically pleasing UIs aligned with the latest trends

Usability Testing

Testing and reiterating to evolve a user-validated implementation

Word on the Street