What I do
Empathy
Discovering the problem to be solved by observing and interviewing the users
Ideation
After defining the problem, brainstorming all ideas possible including the wild ones
Workflow/IA
Whiteboarding the workflow and creating Information Architecture to layout the skeleton
UX/UI Design
Creating detailed wireframes, interaction specifications and clickable prototypes
Visual Design
Designing aesthetically pleasing UIs aligned with the latest trends
Usability Testing
Testing and reiterating to evolve a user-validated implementation
Word on the Street
Geoff's attention to detail made all the difference. He is self-driven and focused on getting results that delight users and are achievable to engineer.
Keith Cerny – CTO at ACLI've been impressed by Geoff's work and professionalism from our first meeting. Geoff & Flavour Studios created various design projects for my designer clothing stores. Geoff is timely, flexible and most importantly does great work.
Lance Chung – Managing Director at DKNYGeoff is collaborative and worked effectively with all members of our team to determine the most optimal design to fit within our delivery commitment timeline. He often proposes a few options for us to discuss and provides feedback and guidance on what the most optimal design is for our user.
Andrea Ainslie – Director, PM at VivonetGeoff's design critiques are helpful and constructive. He is also a good communicator which allows him to discuss user experience needs to stakeholders and have them understand the necessity of certain designs.
Yusuke Imamura – UX Designer at TriNet