Portfolio
01
OrderNow App & Admin Portal
Inspiring and leading User-centric Rapid Productization
Role & Scope
Role: UX Lead & Product Strategist
Timeline: Two 60 day hackathons
Platform: Progressive Web App (PWA) + Admin Portal
Leadership Actions
Championed strategic pivot
Convinced PM leadership that mobile ordering had sustainable growth, and not a temporary COVID response. Backed by market research showing 78% customer preference for contactless ordering
Led cross-functional product development
Acted as PM/UX/PO across discovery, validation, and delivery with Engineering, Sales, and Support teams
Positioned for market expansion
Designed OrderNow as gateway product to deepen Infor POS adoption across hospitality segments, enabling immediate $162K first deal
Outcome
Immediate First Deal
TCV
Product Growth
New Product Offerings
Net Promoter Score
Excellent
Usability Score
A Grade, Excellent
02
Mobile Insights
Governing Research-Validated Product Strategy
Role & Scope
Role: UX Designer & UX Researcher
- Led multi-brand research across Popeyes, Sbarro, Wendy’s, Sodexo, SFU, Starbucks, Smoke’s Poutinerie to inform a 3‑app mobile operations suite
- Orchestrated end-to-end validation with managers, franchise owners, CFOs, and district leaders
(baseline → redesign → strategic customer validation)
Timeline: 6 months
Platform: iOS 10 & Android Nougat
Leadership Actions
Orchestrated Customer Engagement
Directed site visits, usability testing, and idea testing to co-create 3-app product vision with PM and validate operator workflows
Identified Operator Mental Models
Redesigned information architecture from tedious drill-downs to accessible, decision-ready views of Sales, Labor, and Discounts
Defined Phased Workflow Strategy
Preserved users’ mental models by removing low-value screens first, then replacing with redesigned flows
Established Repeatable Validation Process
Created idea-testing framework that prioritized which concepts to build, scrap, or further validate across 11 feature concepts
Outcome
Net Promoter Score Improvement
43
Great
→
50
Excellent
Improved workflow & product usefulness increased NPS by 16%
Net Promoter Score Improvement
43
Great
↓
50
Excellent
Improved workflow & product usefulness increased NPS by 16%
Usability Score Improvement
65
D Grade, Not Good
→
84
B Grade, Good
Redesigned information architecture & KPIs increased usability by 30%
Usability Score Improvement
65
D Grade, Not Good
↓
84
B Grade, Good
Redesigned information architecture & KPIs increased usability by 30%
Product Ecosystem Impact
Enabled 3-app product ecosystem (Mobile Insights, Food, Labour) extending operator capabilities from reporting to daily workflow control (scheduling, inventory, forecasting)
Business Value
Empowered operators and enterprise food-service partners to make store-level adjustments that support bottom-line growth through better visibility into performance drivers
