Up and coming Vancouver Jeweller, Ronald Kwan had recently become a certified gemmologist. Ron came to Flavour Studios because he wanted to get a head start in branding himself as he works towards becoming a well established jeweller. So we went to work!
To capture the attention of his target market, which are 75% female, urban professionals and have an income ranging from $50,000 – $75,000; we went with a mix of clean modern and ornate elements to add character. By contrasting the decorative scrolls and asymmetric corner embellishment with a lot of white space, we effectively achieved the crisp yet elegant look you’d expect from a diamond with the perfect clarity, colour and cut. Further emphasis on diamonds can be seen with a diamond icon used in the main logo throughout the business card design.
The back of the card has a simple list of Ron’s services laid over glossy diamonds embedded in a matte damask pattern. A url to ronaldkwan.com is displayed in the same font as his logo to maintain unity with the brand.
After seeing the final product, Ron was ecstatic start networking to ingrain his new brand in the minds of suppliers and clients alike!