DKNY Fall Handbag 2010

Project: Email Blast Promo
Client: Enda B Men & Women / DKNY Vancouver
For: Flavour Studios
My Role: Art Director, Graphic Designer
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The Fall 2010 DKNY handbags embellished with buckles, chains and detachable charms are now discounted.  And what better way to let the VIPers know ahead of the general public then a quick email blast to their inbox.  We chose three distinct bags were chosen to bring to the drawing board.

Minimal copy was to be included in the email blast.  Of course the DKNY branding guidelines apply and Helvetica Neue font was used.  Creating a sleek and shiny environment with lots of white space provided great contrast with the bags’ rich colour and texture.

The layout is meant to draw your eyes from the headline up top, down through the sale date, guiding along the strap of the bags, through the details and chains, and finally to the address for the call to action.