Blasted by 3 Store Sale

Project: Email Blast Promo
Client: Enda B Men & Women / DKNY Vancouver
For: Flavour Studios
My Role: Art Director, Graphic Designer
Visit website: http://enda-b.com/

Summer 2010 is winding down and merchandise needs to be cleared.  Our long time partner Enda B Group which operates Enda B Men & Women on West 10th, DKNY on Granville St., and DKNY in Oakridge Mall; wanted to broadcast a clearance sale at each location.  I  decided to play around with the copy a bit to emphasize the scale of the sale and to portray a greater importance to the Enda-B group and their stores.

I was in search for a stock photograph which had a cooler colour scheme to bring in the Fall season yet fun enough to get shoppers excited about a discount shopping spree.  Some photo editing was done to change the colours of the shopping bags and to add logos to them.  The end result is a clean cool ad to bring customers to all 3 stores.