Hotel PURE Franchise website

Project: Website Design & Marketing
Client: Hotel PURE
For: Hotel PURE
My Role: Art Director, Graphic Designer, Copywriter
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Hotel PURE has a collection of hotels in North America as well as over 70 locations in South America.  Instead of using the end-user’s site to post franchise information, we took a strategic move by building a mini-site with franchise related keywords so independent hotel owners can stumble upon our site while researching hotel franchises.

This brochure site’s purpose is to give the hotel owner a taste of the Hotel PURE atmosphere and business structure.  The idea is to tease the user with info and to call us for a meeting with the sales department.  This mini-site has generated many leads and inquiries.