Summer 2010 is winding down and merchandise needs to be cleared. Our long time partner Enda B Group which operates Enda B Men & Women on West 10th, DKNY on Granville St., and DKNY in Oakridge Mall; wanted to broadcast a clearance sale at each location. I decided to play around with the copy a bit to emphasize the scale of the sale and to portray a greater importance to the Enda-B group and their stores.
I was in search for a stock photograph which had a cooler colour scheme to bring in the Fall season yet fun enough to get shoppers excited about a discount shopping spree. Some photo editing was done to change the colours of the shopping bags and to add logos to them. The end result is a clean cool ad to bring customers to all 3 stores.